Week 10 2D Design

Task 1: Concept Evaluation

Reflecting on the effectiveness of your design process and concept communication PART 1 – 20 mins

The GROUP verbally evaluates each member’s 2D Exhibition work
Scribe writes a summary paragraph on the 2 points below for each member

1. 1.  Effectiveness of design process
   
2. 2.  Effectiveness of concept communication
   

PART 2 - 10 mins Blog
Each student post the group results in your blog with images and descriptive text 

Jacob's Design

1. 1.  Effectiveness of design process
   Jacob sketches the character and scene, including text before he adds them to illustrator and In Design, which is a great process to follow as the message is clear before you begin with the final design.
   
   
2. 2.  Effectiveness of concept communication
   The message is very clear in the words used and in the character animation. Clear communication.
   
   
   Jacob was looking for a DL design idea, here is one that is a good fit with his skills:
   
   
   
   http://www.designfederation.net/author/dominique/page/2/

Cherill's Design

1. 1.  Effectiveness of design process
   The design process is good as it makes something complex look simple. It was good to check how the colours looked when printed, not just on the screen. It is also clearly labeled which helps with the process and communication of the process.
   
   
2. 2.  Effectiveness of concept communication
   The concept was retro, fun and funky for women. It looked like a cocktail to some with a 60's pop art vibe. It is a good design for women. It was a good idea to show how the web page will look in an Illustrator file, clear communication of style and colour.

Queenie's Design

1. 1.  Effectiveness of design process
   Great design process, starting with a written concept, a sketch, a painting by hand. All these elements then contributed to the final design. 
   
   
2. 2.  Effectiveness of concept communication
   Queenie is trying to communicate action and student works, she has used colour to effectively communicate this. 

June's Design

1. 1.  Effectiveness of design process
   Good process as June sketched her idea, googled for images before working on them in photoshop. This was a great idea as we had very limited time, it was good to be able to communicate the idea before developing the design with individual photo work.
   
   
2. 2.  Effectiveness of concept communication
   Captivating photos, great tag line. The font and font colour could be double checked for clarity.
   
   
   Here are some great ideas on how to take fabulous photos, using eggs as the sample.
   
   
   http://www.youtube.com/watch?v=qM7CcUrUD2g
   The egg changes as the light changes.
   
   

   Reflection:

   This week we have seen the importance of planning in the design process, to include size, colour, style, theme and content helps us guide our project to the finish. It doesn't mean there will be errors, but the plan helps to overcome the errors while still guided by the bigger picture.

Research:

I have been working on the DL flyer, trying to get the balloons to look smooth .. final result

Week 10 3D Design

Task 1: Concept Evaluation

Reflecting on the effectiveness of your design process and concept communication PART 1 – 20 mins
The GROUP verbally evaluates each member’s 3D Exhibition work
Scribe writes a summary paragraph on the 2 points below fro each member

1. 1.  Effectiveness of design process
   
2. 2.  Effectiveness of concept communication
   

PART 2 - 10 mins Blog
Each student post the group results in your blog with images and descriptive text 

Cherill's Group

1. 1.  Effectiveness of design process
   Great design process. The Design process included finding a problem - thinking of a solutions- lying to the experts - drafting templates - testing printing - make a prototype - make further adjustments. It started with an idea and hen has a step by step process.
   
   
2. 2.  Effectiveness of concept communication
   Effective communication was found with research, the correct material has been used, printing is successful and the template has been adjusted so the prototype also works well.

Jacobs Design

1. 1.  Effectiveness of design process
   Jacobs Design started with the need to impress his young son, the character is very popular so the design started with a great character choice. Jacob then used PVA glue and also a flour and water mix as he experimented with the design. The process was successful as you can see in the above photo.
   
   
2. 2.  Effectiveness of concept communication
   The 3D object is a clear representation of the character and worked well as a piñata.
   
   
   If you would to make your own Piñata here's how:
   http://www.youtube.com/watch?v=u4s1S2PM5o4
   
   

Junes Design

1. 1.  Effectiveness of design process
   June started with a sketch of visual elements and the story. June then searched techniques used to create pop-up books, she read books and googled this information. June then trailed this information using different types of paper before she was able to create the final product. Great design process.
   
   
2. 2.  Effectiveness of concept communication
   It is clear from the picture that is is located in Thailand, words are needed to tell the story.

Queenies Design

1. 1.  Effectiveness of design process
   Queenie's group wrote a brief including size, number of pages, story content before they began with the illustrations. In the prototype stage of their design they also added Darwin as a theme. The illustrations were then added to Illustrator which changed the style. It would have been a good idea to research the printing at an earlier sage as this influences the size and page layout of the illustrations.
   
   
2. 2.  Effectiveness of concept communication
   The communication is clear with the colours and symbols of the Territory easy to identify. Also very clear that the little brown bear is on a trip.
   
   
   Places Little Brownie might like to visit ...
   
   
   
   http://refugeeaction.org.au/resources/photos-from-darwin-easter-convergence/darwin_kids-2/
   
   
   
   http://www.informationcentres.com.au/information/darwin/darwin-sports-and-leisure/darwin-adventure-sports.html
   
   http://www.informationcentres.com.au/information/darwin/darwin-sports-and-leisure/darwin-adventure-sports.html
   
   

Week 9 3D Design

Task 1: Design Realisation

This week we worked on our own exhibitions to meet the following criteria ....

1.  Work on your own for the exhibition

2.  Make a list of your proposed exhibition works

3.  Itemise:

• •  Dimensions
• •  Display requirements (hanging / floor space / special FX / audio / video)
• •  A short description of the concept
• •  The name of the piece
• •  Materials used

4.  Save this as a Word doc and copy to the SHARE folder for staff to PRINT group who will design a template

1. 
   

5.  Blog all the above 

Results

Helmet Cover

1. 
2. I would like to exhibit the helmet cover 
3. Helmet Cover

• 20cm x 30 cm
• mac set up for web display - no audio, 3 plinths to display 3 helmets with covers, floor space, plinths to be placed near mac, behind mac, pin-board to display other illustrations and development process
• People can see the final product on plinths and order from web page, the process is displayed behind .. a working representation of what we have completed.
• PCK Helmet Covers
• Helmets, Helmet Covers, Mac, Plinths, Pin-board, pins

Digital Design

1.

2. I would also like to display my digital designs from Colour Theory, History and Illustration.

3. Digital Design

• Displayed in an A2 folder with title page and pages describing the requirement of each project
• Folder to be placed near mac featuring my web page, this should be next to Helmet Cover Display
• The concept is to feature the work I have completed, displaying my skills to the viewer
• Portfolio of works
• Mac, A2 Display Folder, printed illustrations

Research:

Meeting with Paul and Katelyn I wanted to explore and expand the pin-board idea. Thankfully everyone is happy to run with the idea as it provides a visually exciting element to the project. The idea is to display the process, from simple beginnings and ideas displayed with original templates, post-it notes to final prints. Paul suggested we make the pin-board look like a serial killer board with thread connecting the ideas ... I like it. I thought we could also use Queenies concept and have the string on the pin-board start from the hall and run along the hall to the room and then the board.

You can use all sorts of material on a pin-board ...

http://www.potterybarn.com/shopping/framed-presentation-board/

Here is an example of the string connections ....

http://thechuppies.com/2011/03/helping-your-children-connect-with/

Here the string joins locations on a map, it is suggested you use "map string".

The pin-board needs to be an amalgamation of serial killer, frantic display and a flow chart, where the ideas flow, from left to right.

http://www.glogster.com/jalogaz/biosocial-explanations-behind-the-behavior-and-actions-of-a-serial-killer/g-6manvi64odpdp3mo8gmqpa0

http://blog.lib.umn.edu/cgi-bin/mt-search.cgi?IncludeBlogs=10618&search=Scorbot

Week 9 2D Design

Task 1: Concept Realisation

Here we take the DL flyer we have created and produce variations.

Here I have tried to use current trends in fashion colour to add a contemporary look. I have also used uppercase for the text to simplify the look and feel of the text.

http://www.countryroad.com.au/

As the lines make the design too busy and hard to read, I have added the colour in block form, I have used the shape of an app icon, something people are very familiar with.

With feedback from the lecturer I deleted the drop shadow on the text, removed the 11 and posterized the oranges. It was also suggested a photo of squeezing oranges might also add to the effect ... I'll try this at home.

Another option ...

Week 8 - 3D Design

This week we reviewed concept realisation and worked on our 3D Designs for exhibition.

Task 1: Concept Realisation

This task asked us to select materials, tools and equipment necessary for our 2D Design for exhibition. Our group 2D Design is the Web page for our Helmet Cover.

Materials:

• elastic
• nylon / spandex
• pins 
• cotton
• paper
• pencil
• helmets
• white paint for plinth
• helmet covers

Tools:

• sewing machine
• scissors
• software

Equipment:

• computer
• video camera
• camera
• mannequin
• plinth
• internet

We have discussed these items and requirements many times, as part of the process we reviewed what we needed and would need in the future, making the overall process seemless and simple.
This process can be helped by Edward de Bono's concept of the 6 hats, particularly he white and black hat. Being systematic and looking for problems helps the process flow smoothly.

Again, an example of why you should always think a task threw, maybe these people would have had some help at hand if they had done so. Maybe they need to wear the white and black hat.

http://www.youtube.com/watch?v=GtsjMu4TpXM

Research:

This week we had time to work on our exhibit design. 

This is the web page colour scheme and layout I have in mind.

This is the helmet cover pattern Paul drafted from the physical working model of the helmet cover.

The pattern will aid our 2D illustrations as we can see were the prints will join.

Week 8 - 2D Design

This week we reviewed concept realisation, something we have been doing all the way along and came as no surprise.

Task 1: Concept Realisation

This task asked us to select materials, tools and equipment necessary for our 2D Design for exhibition. Our group 2D Design is the Web page for our Helmet Cover.

Materials:

• elastic
• nylon / spandex
• pins 
• cotton
• paper
• pencil
• helmets
• white paint for plinth
• helmet covers

Tools:

• sewing machine
• scissors
• software

Equipment:

• computer
• video camera
• camera
• mannequin
• plinth
• internet

We have discussed these items and requirements many times, as part of the process we reviewed what we needed and would need in the future, making the overall process seemless and simple.

It is a great idea to follow your ideas to the end, sometimes things just don't work out the way you expect.

http://www.youtube.com/watch?v=giyzpnJa8bc

Task 2: Concept Realisation - producing a range

Here we were required to create 3 headline variations for the Exhibition in 2012.

At first I worked with the orange to see if I could add any value to the original idea. Mark came up with the idea of 11 on an orange as Creative Arts are located in building Orange 11 ... I thought this was a good idea that I could incorporate into my work.

add a face to the orange

just add the number

keep the words tight

Then I made variations to the original DL flyer. I went with the number and not the face ....

Option 1

Draft rework on original idea - I don't like the colours (from Kuler selection of Orange Complementary - the red banner below is the University Colour)

Option 2

Stage 2 - took away the red banner and made them outlines instead

Option 3 - preferred option

Return to colours similar to original idea and kept the Uni colour outlines.

Research:

Our Web page should reflect the values of our logo.

The concepts I would like to communicate are retro and Funky. 

The feelings I would like to communicate are fun and good times ahead.

Based on the logo design I designed the web home page featured below.

The long boxes are to hold You Tube clips, while the square feature boxes will hold photos of the helmet covers, when clicked they will expand and give an option to purchase.

I chose a Kuler set of colours called 1920's craftsman, to this I added a neutral colour from a 1930's package colour selection. The colours to the right are part of the the 1920's craftsman set but I have not as yet included them on the web page. 

Logo for PCK

Web page outline

Week 7 3D Design

This week we look at design communication with our 3D designs.

Task 1: Design Communication

This week's task asks us to choose a design from last week ...

We then list 2 key concepts we are trying to communicate:

• helmet covers are fashionable
• Helmet covers are contemporary 

and

We list 2 key feelings we are trying to communicate:

• I will look good in this helmet cover
• I look like an individual in this helmet cover, it expresses who I am

I think my design communicates these four key concepts, it would be branded as the Lady Gaga Helmet Cover (with permission), this brand alone talks about being fashionable and contemporary. Since Lady Gaga is individual in her style this would also evoke the feelings of individuality. I would also be transferring the glamour associated with Lady Gaga to the helmet cover, people will feel that they are glamourous and look good when wearing it.

Task 2: Concept Investigation

Here we review the work of our peers on the scale of 1-10 using the following criteria:

1.  Clear rendition of 2 key concepts
2.  Clear rendition of 2 key feelings
3.  Immediate visual appeal 

Paul Myatt:

http://paulmyattdesign.blogspot.com.au

Paul listed the following key elements R001:

Concepts - "use a classic or retro style" and "use colour palette to represent sports team"

Feelings - "a sense of movement and energy" and "happy simplicity"

1.  Clear rendition of 2 key concepts - 10
2.  Clear rendition of 2 key feelings - 8
3.  Immediate visual appeal - 9

Katelyn Preston:

http://katelynprestondesign2012.blogspot.com.au

Katelyn listed the following key elements R001:

Concepts - "childlike" and "bright = safer" and "mushroom"

Feelings - "fun" and "safety"

1.  Clear rendition of 2 key concepts - 8
2.  Clear rendition of 2 key feelings - 9
3.  Immediate visual appeal - 8

Research:

Here I looked at 3D Design and it's communication ...

Money is so easy, it falls from the sky.

http://www.youtube.com/watch?v=Imv_TGbVRDE

Reference:

R001: http://paulmyattdesign.blogspot.com.au

R002: http://katelynprestondesign2012.blogspot.com.au